Professional Summary
Currently pursuing my master's in Business Analytics at Chapman University, I've honed my skills in digital marketing strategies, consumer behavior, data analytics, and data science. My experience as a Blockchain Consultant allowed me to develop an innovative web3 product offering, while growing my understanding of the digital influencer industry. As the Owner of Balnced Clothing, I successfully grew my business's digital presence on various social media platforms, driving engagement through word of mouth and online polling campaigns. Additionally, I oversaw the production and sale of over 2,000 orders from my college dorm. I am proficient in a variety of tools including data tools such as Power BI, Tableau, SQL, Python, HTML/CSS and Salesforce CRM, as well as a variety of Python Libraries including Pandas, Numpy, SciPy, Sklearn, and XGBoost.
Core Competencies
• Data Analytics & Business Intelligence (Power BI, Tableau, SQL, Python)
• Machine Learning & AI Engineering (R, Python Libraries: Pandas, NumPy, SciPy, Sklearn, XGBoost)
• Digital Marketing Strategy & Content Development
• Blockchain Technology & Web3 Product Development
• Team Management & Public Relations
• E-commerce & Digital Business Growth
Skills
Data Science & Analytics
Programming & Development
Python Libraries
Creative & Design
Business & Marketing
Web Development
Experience & Education
Master of Science in Business Analytics
Chapman University, George L. Argyros College of Business & Economics, Orange, CA
• Relevant Coursework: Machine Learning for Managers, Statistical Machine Learning, Managing Data for Analysis
Argyros Academic Advising Assistant
Chapman University, Orange, CA
• Advise Freshmen and Sophomore Undergraduates on their class schedules according to their program requirements
• Managed incoming student issues, provided answers and explanations for students confused on their program requirements, and guided them on transfer credit possibilities as well
Talent Manager, Blockchain Consultant
More Yellow Talent Agency, San Clemente, CA
• Developed a new web3 product offering for digital creators, fostering entrepreneurial spirit within the team
• Built relationships between developers, digital artists, and content creators to launch a successful digital experience
• Prospect, Negotiate, and fulfill Campaigns between digital talent and brand marketing teams
• Developed influencer partnerships and secured brand deal in order to maximize engagement and revenue
Bachelor of Science, Business Administration
Chapman University
• Focus on Digital Marketing Strategies
• Consumer Behavior and Data Analytics
• Data Science and Business Applications
Women's Lacrosse Coach
Los Gatos High School, Los Gatos, CA
• Supported an amazing group of varsity and junior varsity athletes, eventually reaching the CCS semi-finals
League Organizer
Los Gatos Recreation, Los Gatos, CA
• Organized schedules for fields, coaches, referee's, and uniforms to facilitate weekly practices and games for over 100 players across 8 teams and 2 leagues
Associate of Arts Degrees
West Valley College
• Associate of Arts, Business Administration
• Associate of Arts, Economics
• Associate of Arts, Science and Math
Owner
Balnced Clothing, Los Gatos, CA
• Managed marketing campaigns and content development for Balnced Clothing resulting in over 3,000 orders and generating over $20,000 in revenue
• Heat Pressed, and Screen-Printed clothing for over 2,000 orders from my college dorm
• Utilized Excel for data analysis of customer opinions to drive strategic decisions for brand growth
GitHub Performance
Get In Touch
Location
Fullerton, CA