Lewis William Campbell
Digital Marketing Strategist & Data Analyst
Career Profile
Currently pursuing a Master's in Business Analytics at Chapman University, with refined skills in digital marketing strategies, consumer behavior, data analytics, and data science. Experience as a blockchain consultant led to my development of an innovative web3 product offering, alongside a deepened understanding of the digital creator industry. As Owner of Balnced Clothing, grew brand digital presence across various social media platforms, driving engagement through word of mouth and audience polling campaigns. Additionally, oversaw production and sale of over 2,000 orders from a college dorm. Proficient in a variety of tools including Power BI, Tableau, SQL, Python, HTML/CSS, and Salesforce CRM, as well as Python libraries including Pandas, NumPy, SciPy, Scikit-learn, and XGBoost.
Work Experience
Argyros Academic Advising Assistant
August 2025 – PresentChapman University — Orange, CA
Helping Chapman's business undergraduates with their academic planning.
- Advise over 250 Freshmen and Sophomore undergraduates on class schedules according to program requirements
- Managed incoming student issues, provided answers and explanations for students confused on program requirements, and provided guidance on transfer credit possibilities to over 500 students
Talent Manager, Blockchain Consultant
February 2022 – June 2025More Yellow Talent Agency — San Clemente, CA
Working with creators to produce today's most entertaining brand content.
- Built relationships between developers, digital artists, and creators to launch a digital experience to over 1 million subscribers
- Strategized, negotiated, and executed $250K+ brand marketing campaigns, serving as liaison between brand and creators
- Developed influencer partnerships and secured brand deals to maximize engagement and grow MY's talent roster to over 200+
Owner
June 2017 – January 2024Balnced Clothing — Los Gatos, CA
Affordable clothing built to last, with messages to live by.
- Managed marketing campaigns and content development resulting in over 3,000 orders and generating over $20,000 in revenue
- Manufactured clothing for over 2,000 orders from a college dorm
Education
Master of Science, Business Analytics
August 2025 – May 2026Chapman University, George L. Argyros College of Business & Economics — Orange, CA
- Relevant Coursework: Machine Learning for Managers, Statistical Machine Learning, Managing Data for Analysis, Deep Learning and Computer Vision
Bachelor of Science, Business Administration
August 2021 – May 2026Chapman University, George L. Argyros College of Business & Economics — Orange, CA
- Concurrent 4+1 program alongside the MSBA
- Relevant Coursework: Machine Learning for Managers, Statistical Machine Learning, Managing Data for Analysis, Deep Learning and Computer Vision
Associate of Arts Degrees
August 2018 – August 2021West Valley College — Saratoga, CA
- Associate of Arts, Business Administration
- Associate of Arts, Economics
- Associate of Arts, Science and Math
Leadership & Involvement
Women's Lacrosse Coach
February 2021 – June 2022Los Gatos High School — Los Gatos, CA
- Encouraged an amazing group of varsity and junior varsity athletes, eventually reaching the CCS semi-finals
League Organizer
November 2018 – February 2019Los Gatos Recreation — Los Gatos, CA
- Organized schedules for fields, coaches, referees, and uniforms to facilitate weekly practices and games for over 100 players across 8 teams and 2 leagues
Technical Projects
- Moneyball Creator Marketing — Engineered a cloud data pipeline to analyze 934K YouTube videos and identify undervalued creators. Read part one · part two.
- Movie Rails — Built an ML-powered movie recommendation engine using unsupervised clustering (UMAP, HDBSCAN, XGBoost). Read the case study.
- PPE Detection — Utilized 3 separate datasets to create an ML pipeline that identified PPE equipment, testing our own trained CNN, ViT, and the latest YOLO model in parallel.
Skills & Distinctions
Soft Skills
- Public Relations
- Team Management
- Leadership
- Project Management
Computer & Technical
- R
- Python
- SQL
- NoSQL
- Adobe Creative Suite
- Tableau
- Power BI
- Machine Learning
- Google Cloud Platform
- Claude Code
Certifications
- Certified in Python 3 — Codecademy
- Data and Programming Foundations for ML and AI Engineering — Codecademy
Awards
- Argyros College MSBA Academic Achievement Award
- Nominated for the James L. Doti Outstanding Graduate Student Award