Professional Summary
Currently pursuing my master's in Business Analytics at Chapman University, I've honed my skills in digital marketing strategies, consumer behavior, data analytics, and data science. My experience as a Blockchain Consultant allowed me to develop an innovative web3 product offering, while growing my understanding of the digital influencer industry. As the Owner of Balnced Clothing, I successfully grew my business's digital presence on various social media platforms, driving engagement through word of mouth and online polling campaigns. Additionally, I oversaw the production and sale of over 2,000 orders from my college dorm. I am proficient in a variety of tools including data tools such as Power BI, Tableau, SQL, Python, HTML/CSS and Salesforce CRM, as well as a variety of Python Libraries including Pandas, Numpy, SciPy, Sklearn, and XGBoost.
Core Competencies
• Data Analytics & Business Intelligence (Power BI, Tableau, SQL, Python)
• Machine Learning & AI Engineering (R, Python Libraries: Pandas, NumPy, SciPy, Sklearn, XGBoost)
• Digital Marketing Strategy & Content Development
• Blockchain Technology & Web3 Product Development
• Team Management & Public Relations
• E-commerce & Digital Business Growth
Skills
Data Science & Analytics
Web Development & Design
Creative & Media
Business & Marketing
Experience & Education
Master of Science in Business Analytics
Chapman University, George L. Argyros College of Business & Economics, Orange, CA
• Relevant Coursework: Machine Learning for Managers, Statistical Machine Learning, Managing Data for Analysis, Deep Learning and Computer Vision
Argyros Academic Advising Assistant
Chapman University, Orange, CA
Helping Chapman's business undergraduates with their academic planning.
• Advise over 250 Freshmen and Sophomore undergraduates on class schedules according to program requirements
• Managed incoming student issues, provided answers and explanations for students confused on program requirements, and provided guidance on transfer credit possibilities to over 500
Talent Manager, Blockchain Consultant
More Yellow Talent Agency, San Clemente, CA
Working with creators to produce today's most entertaining brand content.
• Built relationships between developers, digital artists, and creators to launch a digital experience to over 1 million subscribers
• Strategized, negotiated, and executed $250K+ brand marketing campaigns, serving as liaison between brand and creators
• Developed influencer partnerships and secured brand deals to maximize engagement and grow MY's talent roster to over 200+
Bachelor of Science, Business Administration
Chapman University, George L. Argyros College of Business & Economics, Orange, CA
• Concurrent 4+1 program alongside the MSBA
• Relevant Coursework: Machine Learning for Managers, Statistical Machine Learning, Managing Data for Analysis, Deep Learning and Computer Vision
Women's Lacrosse Coach
Los Gatos High School, Los Gatos, CA
• Encouraged an amazing group of varsity and junior varsity athletes, eventually reaching the CCS semi-finals
League Organizer
Los Gatos Recreation, Los Gatos, CA
• Organized schedules for fields, coaches, referees, and uniforms to facilitate weekly practices and games for over 100 players across 8 teams and 2 leagues
Associate of Arts Degrees
West Valley College, Saratoga, CA
• Associate of Arts, Business Administration
• Associate of Arts, Economics
• Associate of Arts, Science and Math
Owner
Balnced Clothing, Los Gatos, CA
Affordable clothing built to last, with messages to live by.
• Managed marketing campaigns and content development resulting in over 3,000 orders and generating over $20,000 in revenue
• Manufactured clothing for over 2,000 orders from a college dorm
Featured Work
Selected projects, case studies, and writing.
Movie Rails
Clustering 8,000 films into streaming-ready categories with UMAP, HDBSCAN, and a lot of hyperparameter sweeps.
Moneyball Creator Marketing, Part 1
Automating myself out of a job by scraping nearly a million YouTube videos to build a data-driven creator marketing system.
Moneyball, Part 2: Infrastructure
Why I stopped 'just finishing' 434 YouTube channel scrapes and started building scalable AWS infrastructure instead.
GitHub Portfolio
Every repository, notebook, and experiment — from scrapers and dashboards to ML pipelines and this very site.
GitHub Performance
Get In Touch
Location
Fullerton, CA